White House Teams Up With Media Outlets for Virus Public Service Campaign

Posted on March. 21. 2020

(LOS ANGELES) — First Lady Melania Trump and Dr. Anthony Fauci will take part in public service messages aimed at informing Americans about how to protect themselves and others from the coronavirus.

The White House said Wednesday it’s joining with major media companies, digital platforms and the Ad Council to share “accurate and timely information directly to the American people” about social distancing, hygiene and mental health.

The announcements, known as PSAs, will direct people to coronavirus.gov, which is a centralized source of updated information on the crisis, according to a White House statement.

Media outlets are donating air time, with all content coordinated through the Centers for Disease Control and Prevention and the Department of Health and Human Services.

Fauci is the government’s top infectious disease expert. Surgeon General Jerome M. Adams and other administration officials also will take part in the PSAs.The Time for Containing Coronavirus Is Over. Here’s How The Government And Scientists Are Delivering The News.There comes a point in the unfolding of every epidemic when public-health officials acknowledge that despite their best efforts, an invisible microbial foe has managed to outwit them. That time has come.

For most people, the coronavirus causes only mild or moderate symptoms, such as fever and cough. For some, especially older adults and people with existing health problems, it can cause more severe illness, including pneumonia. The vast majority of people recover.

Among the companies involved in the information campaign and the steps they’re taking:

— NBCUniversal will create English- and Spanish-language videos and graphics aimed at helping inform high-risk groups.

— A PSA campaign labeled #AloneTogether and developed by ViacomCBS in partnership with the Ad Council will focus on the importance of social distancing. The English- and Spanish-language campaign will be led by ViacomCBS brands including MTV, Comedy Central and CMT, and supported by Nickelodeon, BET and others. A CBS campaign will include essential public health messages.

— Walt Disney Television and its ABC network will reach out with messages for parent and families across the company’s channels and platforms.

— iHeartMedia’s network of radio stations will help get word out about virus-related topics, including social distancing.

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